Hinata Uzumaki (うずまきヒナタ, Uzumaki Hinata, née Hyūga (日向)) is a kunoichi of Konohagakure. Formerly the heiress of the Hyūga clan, she lost the position upon being deemed unsuited for the responsibilities of leading the clan. Nonetheless, Hinata persevered and from her observation of Naruto Uzumaki especially, Hinata found an example to follow. Through her membership with Team 8, she sought to become strong enough to change herself, if even a little at a time. A few years after the Fourth Shinobi World War, Hinata joined the Uzumaki Clan after marrying Naruto.

Hinata is a girl of fair-complexion who, as a Hyūga, her most distinguishing trait is the Byakugan, giving her featureless white eyes (lavender in the anime). She has dark blue hair that she keeps in a bob-cut of different lengths: in Part I, her hair is cut just above her forehead akin to a bowl-cut with chin-length strands framing her face; in Part II, her hair reaches her lower back and the framing strands reach shoulder-length; in The Last: Naruto the Movie, her hair extends beyond her hips and she would at times tie it into a ponytail. By the time Boruto entered the Academy, she cut it into a bob-style reaching her shoulders. She is noted to be beautiful by Naruto and Toneri Ōtsutsuki.

In Part I, Hinata usually wears a cream-coloured hooded-jacket with a fire symbol on the upper sleeves and fur around the cuffs and hem. She also wears navy blue pants and keeps her forehead protector loosely around her neck. In Part II, she dons a lavender and cream hooded-jacket with lavender cuffs over mesh armour. She also wears navy blue pants, black, low-heeled sandals, and changes the cloth of her forehead protector from blue to black. Hinata switches to the standard Konoha infantry flak jacket and assorted clothing during the Fourth Shinobi World War, though she does not appear to.

Two years after the war, Hinata's mission attire is a form-fitting light lavender, sleeveless kimono-style blouse with vertical lines, tied with a dark purple obi around her waist and short dark navy shorts. She also wore thigh-high stockings with black, open-toed boots. She does not wear her forehead protector at all. Her outfits become more varied after that, changing to match the occasion or simply being more casual than her prior garb. During Hinata's and Toneri's wedding, she wore a wide black and grey top with a long grey sash around her waist. She also wore short puffy pants with black lace socks and sandals. On her head was a black turban with a black and light yellow veil over and yellow crescent moon earrings. During Hinata's and Naruto's wedding, she wore a traditional white kimono with a flower in her hair. After getting married, she consistently wears a light purple short-sleeved jacket, a long-sleeved white shirt with a two pink coloured strips underneath it, light brown shorts and purple open-toed boots. In the Boruto manga, Hinata has a necklace with the Uzumaki symbol on it. She also wears her wedding ring on her left hand and has her hair cut into a short bob style with fringes covering the top of her forehead.